Brand Kit
Official brand assets and guidelines for Pohjalab Oy. Download our logos, color palettes, and typography guidelines for consistent brand representation.
Logo Variations
Brand Colors
Primary Blue
#383BE3rgb(56, 59, 227)
Black
#000000rgb(0, 0, 0)
White
#FFFFFFrgb(255, 255, 255)
Secondary Gray
#F5F5F5rgb(245, 245, 245)
Dark Gray
#333333rgb(51, 51, 51)
Accent Blue
#2B2ED1rgb(43, 46, 209)
Typography
Inter
Primary Font
Usage: Main body text, UI elements, and general content
Regular 400 - Main body text
Medium 500 - UI elements, emphasized text
Semibold 600 - Subtitles, button text
Bold 700 - Strong emphasis
Poppins
Heading Font
Usage: Headlines, titles, and emphasis text
Medium 500 - Secondary headings
Semibold 600 - Section titles
Bold 700 - Main headlines
Usage Guidelines
Logo Usage Guidelines
- •Maintain clear space around the logo equal to at least the height of the letter "P" in the logo
- •Do not stretch, distort, or alter the proportions of the logo
- •Do not change the colors of the logo unless using approved variations
- •Ensure the logo is clearly visible against its background
- •The minimum size for the logo is 100px wide for digital use and 25mm for print
Color Usage
- •Use the primary blue (#383BE3) as the main brand color for key elements and accents
- •Black and white are supporting colors for text and backgrounds
- •Maintain sufficient contrast for legibility and accessibility (minimum contrast ratio of 4.5:1)
- •Accent blue should be used sparingly for highlights and call-to-action elements
- •Secondary gray is ideal for subtle backgrounds and section dividers
key 'typographyRules (en)' returned an object instead of string.
- •Use Inter for body text, UI elements, and general content
- •Poppins should be used for headings, titles, and emphasized text
- •Maintain a clear typographic hierarchy across all materials
- •Limit the use of font weights to those specified in the guidelines
Contact Information
For additional information or specific usage questions, please contact our marketing team:
[email protected]
Pohjalab Oy
Itäkatu 1-5, 3rd and 4th Floor
00930 Helsinki, Finland